You know your website needs help – but where do you even start?

If you’re here, chances are you’re feeling one of two things: either you have a growing list of website issues that keep you up at night, or you have that nagging feeling something’s just… off with your online presence, but you can’t quite put your finger on what.

Both situations are completely normal, and you’re in the right place.

As a business owner, your website should be working for you, not against you. It should bring in leads, showcase your expertise, and make it easy for customers to do business with you. When it’s not doing those things – or worse, when it’s actively turning people away – that’s when we need to step in.

Let’s walk through this together. No pressure, no judgment – just a clear-eyed look at what’s working, what isn’t, and what your next best move might be.

The following might seem like a lot, but take a breath.

This often clears up confusions and wrong info people pick up over the years.

When we’re done, you’ll be ready to forge ahead.

The Quick Reality Check

Start with what you already know. Most business owners have at least some sense of their website’s pain points.

Check off any that are familiar:

The Obvious Issues

• It looks dated – People mention it looks “old” or ask when you last updated it
• Mobile nightmare – Customers complain they can’t use it on their phones
• Loading problems – Pages take forever to load, or you get complaints about slowness
• Broken pieces – Links don’t work, images are missing, forms aren’t sending
• Can’t find anything – People call asking for information that’s supposedly on your site
• You’re embarrassed to share it – You avoid giving out your web address

The Business Impact Signs

• Fewer leads than before – Your website used to bring in business, but that’s dropped off
• Losing to competitors – Prospects mention competitor websites when they choose someone else
• Customer confusion – People aren’t clear on what you offer or how to work with you
• No new business online – Your website exists, but it’s not contributing to growth
• You’re avoiding updates – Adding new services or content feels complicated or impossible

If you recognized more than a couple of these, you’re definitely in the right place. But here’s the thing – even if you only checked one or two, there might be hidden issues affecting your business that you haven’t discovered yet.

The Hidden Performance Killers

Some website problems are sneaky. They’re quietly costing you business without making themselves obvious. These often require a professional eye to spot:

Technical Health Issues

Search engine problems – Your website might not be showing up in Google searches, even for your own business name. Or maybe it appears, but way down in the results where nobody looks.

Security vulnerabilities – Outdated software, missing security certificates, or vulnerable plugins can make your site a target and hurt your search rankings. This is a real and serious issue that can put you, your business, and your customers at risk.

Speed and performance – Even if your site seems fast enough to you, it might be losing visitors who expect lightning-quick loading times. How your website was created, outdated code or plugins, even your hosting company can be slowing down your website.

User Experience Gaps

Conversion roadblocks – People might be visiting your site but leaving without contacting you because the path to becoming a customer isn’t clear or easy.

Content that doesn’t connect – Your website might be saying what you think people want to hear, but missing what they actually need to know to choose you.

Mobile usability issues – Beyond just “looking bad” on phones, there might be functionality problems that make it genuinely difficult for mobile users to engage with your business.

Where Your Business Is Heading

Your website needs aren’t just about fixing current problems – they’re about supporting where your business is going:

Growth and Change Factors

• New services or products you want to promote
• Market changes that require updated messaging or positioning
• Expansion plans that need your website to work in new locations or markets
• Staffing changes that affect how customers interact with your business
• Industry evolution that means your competitors are getting more sophisticated online

Competitive Landscape

• How does your website compare to your main competitors?
• Are potential customers seeing a professional gap when they’re shopping around?
• What advantages do you have that your website isn’t highlighting?

Making Sense of It All

By now, you probably have a clearer picture of your situation. Most business owners fall into one of these categories:

“Emergency Mode”

Your website has significant problems that are actively hurting your business. Customers are complaining, you’re losing credibility, or technical issues are preventing people from reaching you.

What this usually means: You need immediate fixes to stop the bleeding, followed by a strategic plan to rebuild trust and functionality.

“Time for a Refresh”

Your website isn’t broken, but it’s not performing like it should. It feels dated, doesn’t reflect your current business, or isn’t generating the leads and engagement you need.

What this usually means: You need a comprehensive update that addresses both appearance and functionality, plus optimization to improve performance.

“Ready to Level Up”

Your website is decent, but you’re ready to use it as a real business growth tool. You want it to work harder for you and give you a competitive advantage.

What this usually means: You need strategic enhancements, advanced functionality, and ongoing optimization to maximize your online potential.

Your Next Best Move

Here’s what I recommend based on years of helping businesses just like yours:

Don’t try to fix everything at once. Even if you’ve identified multiple issues, there’s usually a logical order to addressing them that saves time and money while getting you results faster.

Get a professional assessment. Some problems are obvious, but others require technical expertise to identify and prioritize. A comprehensive review will give you a clear roadmap instead of a confusing list of possibilities.

Think investment, not expense. Every day your website underperforms, it’s costing you opportunities. The right improvements pay for themselves through increased leads, better conversion rates, and reduced time spent managing website headaches.

Start with what matters most to your customers. Whether that’s making it easy to contact you, showcasing your expertise, or simply ensuring your site works properly on mobile devices.

Ready to Get Started?

You’ve done the hard part – honestly assessing where things stand and thinking through what you need. Now let’s turn that insight into action.

I’d like to offer you a complimentary website assessment where we’ll:

• Review your current site’s performance and identify specific improvement opportunities
• Discuss your business goals and how your website can better support them
• Provide you with a clear, prioritized action plan
• Give you realistic timelines and investment levels for different approaches

This isn’t a sales pitch disguised as an assessment. You’ll walk away with valuable insights about your website whether we work together or not. My goal is to help you make the best decision for your business.

Ready to move forward? Schedule your complimentary assessment using the form below, or call (405) 960-3323 to discuss your situation in more detail.

Still have questions? Feel free to reach out. I’m here to help you figure out the best path forward for your specific situation, even if that means starting with just one small improvement.

Your website should be one of your best business assets. Let’s make sure it’s working as hard as you are.